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Women of the Net
by Cathy Bryant
Copyright 2002
http://www.homebizjunction.com
Two years ago, when I had been working online about a year,
an online colleague approached me about writing an article
for a special edition of his newsletter which was to feature
successful women online. Naturally, I agreed.
As I was researching for the article, I read a statistic that
revealed that women over 50 were one of the fastest growing
groups of internet users. That didn't surprise me, as at the
time I was approaching that "golden age" and had contact with
others online who were also in that age group.
All these women were using the vehicle of the internet to earn
an income online - and the numbers were growing every day.
So I wrote the article, and it was published not only in my
colleague's newsletter but many others as well.
Now, two years later, I realize that the things I discussed in
that article are as relevant today as they were two years ago
when the article was first published - and we all know that
for anything to stay current online for two years it must be
significant!
For that reason, I feel that they bear repeating again. After
all, there are an untold number of women - in this age group
as well as younger - who have entered the world of internet
business since that first article was published two years ago.
So what did I reveal in that article? Consider this...
Women of ALL ages have made a conscious decision to tackle
the complexities of technology in order to achieve their
own goals and aspirations, whatever they may be.
What is it about the internet that is so appealing to women?
It's quite obvious, actually. The internet is a massively
large vehicle for what? Communication. And what do women
generally do better than men? You got it...communicate!
Look around, and you see women everywhere online. And what
else do you see? Sites created by women - providing every
type of information, service, or opportunity you can imagine.
Who are these women? People you know -
- Young mothers working from home in order to be there with
their children
- Former corporate executives using skills learned on the
job to create their own successful businesses online
- Empty nesters who find themselves embracing the technology
of their children's generation
- Young women just out of school who have chosen the career
path of entrepreneur and are using the internet to achieve
those dreams
Each is different - but you can be sure that all these
women have certain characteristics in common. They have
the determination to tackle the often confusing technology
of the internet, and they have the passion it takes to
accomplish their goals.
And succeed they do - in large numbers!
About the Author
Cathy Bryant has been marketing online since 1999. Her
long-running publication, HomeBizJunction Herald, is read by
thousands each week. You may subscribe by visiting her website
at http://www.homebizjunction.com
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