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You must be able to measure everything you do, more so where
articles marketing is concerned. It is the only way to succeed
in your online business and in any online marketing program.
That is why I have made the effort and gradually, I have slowly
learned how to enjoy testing everything I do online, especially
every marketing activity I get involved in.
The joy for me is in doing something and looking forward to
analyzing the results. Test after test that I have done using
Article marketing has proved one obvious thing. That is, the
more articles your churn out, the more leads you'll generate and
the more money you'll make. That is assuming that all the
articles are well written and with good headlines. Good
headlines are very important because that is how somebody makes
the decision to click on a link and read an article online.
Reading online is all about clicking on a link rather than
turning the pages as it is offline. What that means is that it
is a lot easier for a poor headline article to get read in a
newspaper (because readers will tend to scan through all the
pages) than it is for the same article to get read online.
Online, busy readers will only click on a few interesting links
to get what they specifically want. They will only click on a
headline that grabs them by the neck and violently pushes them
to the click button.
This particular discovery got me very excited and got me doing
some quick calculations. It meant that if one article
distributed to 20 high traffic article directories and also
posted to a few of my blogs, could bring in $500 in product
sales then 50 articles would bring in $25,000 and 500 articles
would bring in $250,000.
The only problem was that with the service I was selling at the
time -- writing online articles for clients -- I was limited in
the number of articles that I could do. Still I explored the
possibilities of raising the rates and targeting fewer clients
at higher fees.
However, looking at one of my clients who sold golf-related
products on the net, it was easy for them to earn $50,000 from
just 50 entertaining and well-written articles. This was based
on my own estimates (they have no clue that I have an idea).
When it comes to these sort of volumes in articles, your ability
as a writer becomes irrelevant because there is no way you can
write such high volumes of articles on your own, you will be
forced to hire other writers to do them for you. More on how to
that risk-free, later.
My tests showed that virtually every moneymaking venture online
produced more revenue when more articles were churned out to
promote it. Things got even more interesting when I decided to
find more high traffic directories to post the articles in.
More Adsense Cash
I quickly discovered the secret behind those Adsense affiliates
who own 50 blogs. The math is really very simple. The more pages
with Adsense ads displayed there are, the more clicks you are
bound to end up achieving on your sites and the more Adsense
cash you will make.
More Articles Will Produce Much More Affiliate Revenue
The same principal worked with the affiliate programs that I was
involved in. Although I must hasten to add here that it makes a
big difference when you create your own affiliate blog or site
to help you refer traffic to your official affiliate site. This
works out a lot better than referring traffic directly to the
official affiliate site.
It is from the affiliate site or blog that you create to refer
traffic to your program that you will be able discover another
critical issue, the one I list next.
Quantity and quality of content will decide how long they
stay at your site
Assuming that the quality of content on your site is good, the
quantity of articles usually impacts directly on how long the
average visitor spends at your site. I am not sure why this is
so. It could be the fact that if there is plenty to see, people
will tend to want to visit a certain minimum number of pages to
get a proper feel of what your site is all about.
Conclusion What all this means is that every webmaster or
blog owner who wants to use articles for their marketing will
have to find a cheap source of good original articles. One
strategy is to use the articles available at article
directories. But to be more effective even as far as your SEO
(Search Engine Optimization) is concerned, you will need to get
original articles. So what you actually require is the cheapest
reliable source of quality original content. You can always
start with a few articles and then gradually finance an
increasing number from the cash you earn as you go along.
About the author:
Christopher Kyalo is a successful online entrepreneur who has
used articles as his only marketing tool for many years. Visit
his Articles Marketing blog to
discover the site where you can get the cheapest high quality
original articles written for you at no risk (you choose to buy
only after it has been written and you are satisfied
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